The return of the global K-POP brand… SMTOWN LIVE, a 4-hour extravaganza that captured the hearts of North American fans.
SM Entertainment (hereinafter SM) successfully wrapped up its global concert brand 'SMTOWN LIVE' in Mexico City and LA. 'SMTOWN LIVE 2025' kicked off on the 9th in Mexico City at Estadio GNP Seguros and on the 11th in LA at Dignity Health Sports Park, marking the beginning of the global tour. The vibrant stage, where diverse music and performances of SM artists came together, captivated the global audience. This performance, commemorating SM's 30th anniversary, was the first SMTOWN LIVE held in Mexico and the first in LA in about 15 years, drawing attention from local fans and filling the venue with pink hues. Artists such as TVXQ, Super Junior, SHINee (Key, Minho), EXO (Suho, Chanyeol, Kai), Red Velvet (Irene, Seulgi, Joy), NCT 127, NCT DREAM, WayV, aespa, RYEOWOOK, NCT WISH, HATFELT, DEA...