“Secret Affair,” drama

Kakao Webtoon ‘Secret Relationship’ Sparks Global Binge-Watching Craze Amid Drama’s Worldwide Success! Views and Revenue Soar

11Mar

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Events, K-pop

Kakao Webtoon ‘Secret Relationship’ Sparks Global Binge-Watching Craze Amid Drama’s Worldwide Success! Views and Revenue Soar

Kakao Entertainment Kakao Entertainment's drama "Secret Between Us," as revealed, is achieving global success, with increased viewership and revenue in both South Korea and North America. Based on the Kakao webtoon "Secret Between Us," this production has secured the top spot domestically and internationally since its drama release, garnering significant popularity. Anticipating continued success across webtoons, dramas, and web novels, Kakao Entertainment is exploring effective expansion through its IP value chain. "Secret Between Us" has triumphed in the global market, hinting at a diverse lineup of future visual adaptations. Kakao Entertainment

Kakao Webtoon ‘Secret Relationship’ is gaining worldwide popularity thanks to the success of the drama! Both views and revenue have soared.

The Kakao webtoon 'Secret Between Us' has been adapted into a drama and is gaining huge popularity worldwide, leading to increased viewership and revenue in both South Korea and North America. The synergy effect between the webtoon and the drama is growing, and the web novel 'Secret Between Us' is also gaining popularity. As a result of these achievements, Kakao Entertainment's strategic collaboration expertise in the 'IP Value Chain' is receiving attention, and various video adaptation lineups are expected to be announced in the future.

Kakao Webtoon’s original drama “Secret Affair” to be simultaneously released worldwide today!

Kakao Entertainment's drama based on the webtoon 'Secret Between Us,' which has recorded 170 million views, was simultaneously released worldwide today. This work has achieved success globally, not only in Korea but also in 6 countries including North America's Tapas and Japan's Piccoma, gaining high popularity. 'Secret Between Us' has successfully expanded beyond the original webtoon to web novels and OST, and it is expected to further increase IP synergy with the broadcast of the drama. Kakao Entertainment expects its IP power to grow even stronger through this, and collaborations with competitive production companies domestically and internationally are increasing.