G-Dragon donates 880 million won for teenagers… ‘PEACEMINUSONE’ worldview expanding through donation culture
G-Dragon donated 88 million won to the Just Foundation for the treatment of adolescent alcohol addiction at the 'PEACEMINUSONE Premium Highball Launch Party - The Signal' held at the Grand Hyatt Hotel in Yongsan-gu, Seoul on the 13th. The donation, symbolizing infinity with the repeated number '8,' was set to spread a new culture of donation that everyone can participate in. At the event, the 'PEACEMINUSONE Highball' series was also introduced, a project combining brand philosophy and artistic vision, metaphorically expressing three deficiencies of emotion, peace, and coexistence. In relation to this, Choi Yong-ho, director of the Just Foundation and CEO of Galaxy Corporation, emphasized that this donation is the first realization of G-Dragon's mentioned 'deficiency resolution' and the sta...