“CJ ENM’s Localization Strategy for K-Pop Pays Off: Following JO1 and INI, Girl Group Successfully Debuts”
CJ ENM's strategy for localizing K-POP has proven successful. Groups under LaPon Entertainment such as INI and JO1 have achieved significant success in Japan. INI has achieved million-seller status, while JO1 continues to top the Oricon chart. Girl groups MIAE and ISSUE have also garnered industry attention with successful performances since their debut. CJ ENM is actively working on globalizing K-POP through the MCS system and plans to expand its global fandom through various events like LAPOSTA 2025.