The idol group ‘Kiki’ ranked 1st in the April 2025 Brand Reputation Index for rookie idol groups.
In April 2025, the rookie idol group 'Kiki' topped the brand reputation survey by the Korean Corporate Reputation Research Institute. The group consists of members Jiyu, Isol, Suyi, Haem, and Kiya, and their brand reflected positive images such as 'hip, trendy, and natural.' The institute analyzed a total of 10,214,043 data from March 1 to April 1 to derive this result. Regarding this, Director Gu Chang-hwan of the Korean Corporate Reputation Research Institute explained, "In the link analysis, 'hip, trendy, and natural' scored high for Kiki's brand, and in the keyword analysis, 'idol beauty, trendy beauty, uncuts gem' scored high. In the positive-negative ratio analysis, they recorded a positive ratio of 85.04%."