Tag: and MIAI

“CJ ENM’s Localization Strategy for K-Pop Pays Off: Following JO1 and INI, Girl Group Successfully Debuts”

23Dec

By No Comments

Artists, K-pop

“CJ ENM’s Localization Strategy for K-Pop Pays Off: Following JO1 and INI, Girl Group Successfully Debuts”

CJ ENM's strategy for localizing K-POP has proven successful. Groups under LaPon Entertainment such as INI and JO1 have achieved significant success in Japan. INI has achieved million-seller status, while JO1 continues to top the Oricon chart. Girl groups MIAE and ISSUE have also garnered industry attention with successful performances since their debut. CJ ENM is actively working on globalizing K-POP through the MCS system and plans to expand its global fandom through various events like LAPOSTA 2025.

“CJ ENM’s K-POP localization strategy pays off” Following JO1 and INI, even a girl group successfully debuts.

23Dec

By adminNo Comments

K-pop, Music

“CJ ENM’s K-POP localization strategy pays off” Following JO1 and INI, even a girl group successfully debuts.

CJ ENM's Japanese label 'LaPhone Entertainment' has succeeded with idol groups, leading to the success of K-POP's localization strategy. The boy group 'INI' achieved million-seller status with a single album in 2024, becoming one of only two boy groups in Japan to do so. Also, 'JO1' shined by receiving the Excellence Award at the end-of-year Japan Record Awards, given to only 10 popular songs, with their song 'Love seeker.' CJ ENM's girl groups also made significant achievements, with the 11-member girl group 'ME:I' winning the Rookie Award at the 'Japan Record Awards,' and the 4-member girl group 'IS:SUE' topping the Oricon weekly singles chart with their debut song. CJ ENM evaluates this success as the result of the Music Creative eco-System (MCS) and has expressed its commitment to furt...