I-LAND’s new face of Pocari Sweat… Proven as ‘Teen Icon’
The group ILLIT has been selected as the models for Pocari Sweat in their 30s, following TWICE. ILLIT, known for their bright and energetic charm, is the second group in Pocari Sweat history to be evaluated as such. Pocari Sweat explained that through ILLIT, they can deliver a brand message that supports the individuality and youth of teenagers confidently moving forward on their own paths. The public and fans welcomed the news of ILLIT being selected as the new models for Pocari Sweat, and a positive response was formed, especially on social media. Celebrating their recent first anniversary since debut, ILLIT continues to receive steady love both domestically and internationally, achieving high results at music award ceremonies. Expectations are high that this selection as Pocari Sweat mo...