G-Dragon donated 88 million won to the Just Foundation for the treatment of adolescent alcohol addiction at the ‘PEACEMINUSONE Premium Highball Launch Party – The Signal’ held at the Grand Hyatt Hotel in Yongsan-gu, Seoul on the 13th. The donation, symbolizing infinity with the repeated number ‘8,’ was set to spread a new culture of donation that everyone can participate in. At the event, the ‘PEACEMINUSONE Highball’ series was also introduced, a project combining brand philosophy and artistic vision, metaphorically expressing three deficiencies of emotion, peace, and coexistence. In relation to this, Choi Yong-ho, director of the Just Foundation and CEO of Galaxy Corporation, emphasized that this donation is the first realization of G-Dragon’s mentioned ‘deficiency resolution’ and the starting point of a sustainable culture that fills more deficiencies in the future. G-Dragon’s social donation activities stem from his promise to establish a foundation for public good and social contribution after facing investigation for drug use allegations last year and standing in front of the public again. He plans to donate a portion of his future music earnings and continue to engage in various social projects such as art education and therapy programs. The public and fans are responding positIVEly to G-Dragon’s transformation through this donation, and experts analyze that this could expand the donation culture in the entertainment industry. Furthermore, the impact of this incident on the K-POP and Hallyu market is expected to receIVE more support from fans as a positIVE example of stars fulfilling their social responsibilities.
