Rookie girl group KiiiKiii will step onto the field as the first pitch throwers for KBO League regular season games, meeting baseball fans. On the 25th, each member of KiiiKiii will throw the first pitch for Doosan, SSG, Samsung, and Kiwoom, infusing weekend baseball stadiums with KiiiKiii’s unique energy. This is a rare case even among rookie girl groups, and KiiiKiii is expected to delIVEr positIVE messages to fans and baseball enthusiasts, spreading vitality. KiiiKiii officially debuted in February this year with their first single ‘UNCUT GEM,’ making a strong impression with successful performances on music shows. Moreover, KiiiKiii is expanding its presence domestically and internationally not only through visuals and performances but also through versatile content digestion. These dIVErse activities are not only influencing the expansion of the fan base beyond the Z generation to middle-aged and global fandoms but also showing overwhelming results in brand reputation. This first pitch event symbolizes the expansion of activities beyond music and is expected to further solidify KiiiKiii’s position as the next-generation icon of popular culture. Attention is now focused on KiiiKiii’s next steps as they broaden their activities in sports, music, fashion, and more.
