The legend of the 2008 broadcasted ‘Infinite Challenge Zombie Special’ will be summoned back to reality once again in 2025. As part of the ‘Infinite Challenge Run with Coupang Play’ running event on the 25th at Yeouido Park Culture Square in Seoul, a special pop-up event based on the world of the movie “The 28th Year” will be held. This event can also be seen as an evolutionary model of content experience. This pop-up is not just a simple promotional event, but is composed of experiential content, providing an environment where visitors can directly immerse themselves with photo zones, survivor training camps, and agility tests to find vaccines. Additionally, goods related to ‘Infinite Challenge’ and the movie “The 28th Year” will be distributed at the pop-up site, stimulating participants’ desire to collect them. “The 28th Year” is a blockbuster scheduled to be released in June, a work directed by Danny Boyle who once again takes the megaphone, following the new horizon of zombie movies set by the previous work “28 Days Later.” Meanwhile, this event is also a project commemorating the 20th annIVErsary of the first broadcast of ‘Infinite Challenge.’ By transcending the era and collaborating with movie content, the national variety show ‘Infinite Challenge,’ which has built emotional connections with viewers over a long period of time, is once again showcasing its presence. This pop-up event, which evokes fans’ long-standing praise of ‘Infinite Challenge’ as ‘nothing is impossible in Infinite Challenge,’ will serve as a milestone in breaking the boundaries of content and presenting a new fan experience.
