The movie “The Battle of Joojoo” sheds light on the daily lIVEs of Koreans in the soju industry against the backdrop of the IMF era, and it immediately engages with the audience upon its release. The production company The Lamp and the distributor Showbox announced through an official statement on the 20th that on the day after the movie’s release, on the 31st, the lead actors will greet the audience at major theaters in Seoul. Jang Rok, played by Yoo Hae-jin, is a financial director who has been with the company for a long time, struggling to protect the company and its employees’ lIVEs, while In-beom, portrayed by Lee Je-hoon, appears as a foreign investment company employee who only pursues performance, adding tension to the drama. The greeting event on the 31st will start at CGV Yongsan I’Park Mall, followed by CGV Wangsimni, Lotte Cinema Konkuk UnIVErsity, Megabox COEX, Lotte Cinema World Tower, and other major theaters in Seoul. The two lead actors, known as “the unique Yoo Hae-jin and the harmless Lee Je-hoon,” as well as the comedian Lee Chang-ho, who made an impressIVE performance in the play, promise a colorful atmosphere. Along with the greeting event, special on-site events are prepared, where the audience will receIVE actual “Top Soju” products and keychains featured in the movie, as well as limited edition postcards signed by the cast. The method of personally delIVEring gifts to the audience in the theater is expected to provide fans with a unique experience, and due to such fan service, the reservation rates for the theaters where the greeting events are scheduled are rapidly increasing. “The Battle of Joojoo” is gaining attention as a work that conveys emotional empathy and social messages simultaneously, and this movie, which unfolds the humanity and solidarity values in times of crisis through the theme of soju, heralds the birth of a new Korean-style drama that delIVErs laughter and emotion at the same time.
