According to Samsung Electronics Newsroom on the 9th, this collaboration is a special project commemorating the 30th anniversary of SM Entertainment, and will take place on the 11th at 9 p.m. (local time) at Dignity Health Sports Park in LA, USA.
The performance will feature artists representing SM Entertainment, including aespa, NCT 127, Red Velvet (Irene, Seulgi, Joy), NCT Dream, NCT U, and more. A new stage by NCT U and Kai is also scheduled.
Samsung TV Plus will exclusively live broadcast the performance in 18 countries and provide a replay service in 14 countries for 6 months. Through this, Samsung Electronics plans to strengthen its position as a global K-content provider.
Last month, Samsung Electronics partnered with SM Entertainment and launched the SM Town channel, a first in the industry.
Kim Yong-soo, Vice President of Samsung Electronics’ Visual Display Business, stated, “Through this collaboration, we have been able to deliver the appeal of K-content to a wider global audience based on Samsung TV Plus’s technological capabilities,” adding, “It will be an opportunity to further broaden the accessibility of premium Korean content.”