Rookie girl group ifeye made a splash by collaborating with overseas musicians right after their debut. ifeye, consisting of members Kashia, Lahee, Wonhwayeon, Sasha, Taerin, and Miyu, released their debut EP ‘ERLU BLUE’ on the 8th, and have been actively promoting their title track ‘NERDY’. With their unique visuals and solid performances, the group quickly caught the attention of K-pop fans both domestically and internationally, rapidly expanding their fandom. They gained the nickname ‘prepared K-pop stars’ as they garnered interest from global musicians right from their debut. The production of their title track ‘NERDY’ was handled by the renowned composer Jon Shave, who is known for his collaborations with global pop icons such as Charli XCX, Iggy Azalea, Zayn, Ellie Goulding, Britney Spears, Bebe Rexha, and Nicki Minaj. By being the first K-pop artist to collaborate with ifeye, Shave recognized their musicality and potential early on. Through collaborations with High Hat Entertainment’s composers Kali and Riz, they created music that appeals to listeners worldwide. Additionally, ifeye attracted the attention of global hitmaker RedOne through a dance challenge video for BLACKPINK Jennie’s solo track ‘Like Jennie’. RedOne, known for his work with Lady Gaga, Backstreet Boys, Enrique Iglesias, Selena Gomez, and BTS Jungkook’s ‘Dreamers’, tagged ifeye in response to the challenge. ifeye will showcase their title track ‘NERDY’ on music shows such as Mnet’s ‘M Countdown’ on the 17th, KBS2TV’s ‘Music Bank’ on the 18th, MBC’s ‘Show! Music Core’ on the 19th, and SBS’s ‘Inkigayo’ on the 20th.