IVE (아이브: Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo) is gaining hot popularity globally. According to the Korea Corporate Reputation Research Institute, IVE ranked first in the idol group, singer, star, girl group, and girl group individual brand reputation rankings for March 2025. In particular, in the girl group individual brand reputation ranking, Jang Wonyoung, who ranked first, along with the other six members all placed within the top 13, demonstrating high interest towards all members. IVE has been making a mark on the global charts with the release of their third mini album ‘IVE EMPATHY’ in February. “REBEL HEART” has been consistently ranking on the latest charts of the U.S. music publication Billboard for 10 weeks, and is also performing well on domestic music charts. “ATTITUDE” is also attracting popularity by staying in the top ranks of various music charts. IVE is currently active in various fields such as pictorials and entertainment, leading busy days, and is building up high anticipation for their upcoming third fan concert ‘IVE SCOUT’ scheduled for April 5th and 6th through official SNS channels, raising the excitement of DIVE (official fan club name) to its peak. This fan concert has been receiving great attention with a sold-out record for all previous sessions, drawing fans’ concentrated interest. IVE is proving their global popularity and continuing to make a hot impact both domestically and internationally, raising expectations for the influence their activities will have on the K-POP and Hallyu market.