On the 25th (Korean time), the world was amazed by the transcendent combination of BTS’s J-Hope and the Louvre Museum.
In a surprise appearance on the official SNS of the Louvre Museum in Paris, France on the 25th, J-Hope greeted fans warmly and gave a brief introduction to his new song ‘MONA LISA’, adding, “She’s an inspiration.”
As J-Hope began to sing a part of ‘MONA LISA’, the scene transitioned to reveal the masterpiece ‘Mona Lisa’ by Gioconda, Monna Lisa, hanging in the museum. The unexpected encounter of true ‘world-class’ figures sparked an explosive response from global fans.
According to Big Hit Music, this meeting was initiated by a call from the Louvre Museum. After the museum commented on the ‘MONA LISA’ concept photo posted on the team’s official SNS on the 18th, saying, “You mean our Mona Lisa?”, they showed interest by following J-Hope and BTS’s SNS accounts, garnering significant attention locally. Subsequently, the museum proposed a formal video shoot, leading to the completion of this content.
The Louvre Museum is considered one of the ‘Top 3 Museums in the World’ along with the British Museum and the Vatican Museums. Located in the heart of Paris, France, it is the world’s largest art museum and the most visited place annually.
J-Hope’s digital single ‘MONA LISA’, released on the 21st, is a delightful song that humorously depicts stealing the heart of a charming person. The title was inspired by the masterpiece ‘Mona Lisa’ held by the Louvre Museum, and the song conveys that shaking someone’s heart is not about external beauty but the uniqueness each person possesses.
In the music video and performances of ‘MONA LISA’, you can witness the true value of the ‘world-class’ performer J-Hope. To capture the feeling of the song’s title, the choreography includes poses reminiscent of admiring a masterpiece or taking a photo. Additionally, the gesture of holding a pencil and focusing before an artist starts drawing the outline is also impressive.
‘MONA LISA’ is soaring on global charts. By 6 a.m. on the 24th, it had topped the iTunes ‘Top Songs’ chart in 74 countries/regions including Brazil, France, and Japan, and maintained the top spot for 5 consecutive days on the ‘Worldwide iTunes Song’ chart from March 21st to 25th. According to the UK Official Chart announcement on the 24th, ‘MONA LISA’ is expected to enter the ‘Top 10’ of the official singles chart as J-Hope’s first solo song.
Meanwhile, J-Hope is currently meeting fans worldwide on a large-scale world tour. Starting from the 14th to the 15th at the Barclays Center in the United States, the North American tour in Brooklyn, Chicago, and Mexico City was sold out for all shows. He will continue the ‘j-hope Tour ‘HOPE ON THE STAGE” at the Frost Bank Center in San Antonio on the 27th and 28th.