The Kakao webtoon ‘Secret Between Us’ has been adapted into a drama and is gaining huge popularity worldwide, leading to increased viewership and revenue in both South Korea and North America. The synergy effect between the webtoon and the drama is growing, and the web novel ‘Secret Between Us’ is also gaining popularity. As a result of these achievements, Kakao Entertainment’s strategic collaboration expertise in the ‘IP Value Chain’ is receiving attention, and various video adaptation lineups are expected to be announced in the future.