The Korean drama “Chunghwa Yeonae Dam” is gaining huge popularity in Japan, topping the UNEXT viewer ratings. Produced by SLL, this drama revolves around an active princess character in search of love, capturing viewers’ interest with its lively development. It depicts the protagonist harmonizing traditional and modern elements, attempting various changes in the historical drama genre while resonating with global viewers. An SLL official stated that they plan to showcase the charm of K-contents to global viewers not only in historical dramas but also in various genres in the future. Additionally, a tving official mentioned that “Chunghwa Yeonae Dam,” which broadened the genre’s scope as a “romantic youth historical drama,” is gaining popularity globally beyond Korea, holding special significance. They also expressed their intention to continue presenting K-contents with originality through new materials and stories.