“The Potential Globalization of K-Dramas at the Intersection of Identity in ‘Unknown Seoul'”

The Korean drama ‘Seoul Vibe’ is currently being aired on tvN, Tving, and Netflix, attracting global viewers’ attention from the early stages and opening up new possibilities for K-dramas. Particularly, by ranking 3rd in the global TOP10 list of non-English series on Netflix, the potential of this drama has been proven. ‘Seoul Vibe’ deals with identity, love, and growth through the process of twin sisters swapping lIVEs. Viewers are intrigued by the concept of living two lIVEs with one face and naturally accept the differences in each character through Park Bo-young’s delicate acting. This drama has set a record of 2.8 million views and 14.7 million hours, forming a connection with viewers not only in Korea but also overseas. Expert evaluations support this, and it has receIVEd high ratings on international review platforms. With an average rating of 8.5 on IMDb, it is evident that it has gained support from viewers in Asia.