(G)I-DLE’s Minnie has been selected as the model for Calvin Klein’s 2025 summer campaign. The campaign, unveiled on June 2nd, features a summer season collection centered around denim and underwear lines. Minnie has garnered high attention by reinterpreting the brand’s identity through her own perspectIVE. She completed a refreshing atmosphere where healthiness and sophistication coexist by wearing a baby tee and underwear in a bright tone, showcasing her abs and natural expressions to reveal a distinctIVE presence. Furthermore, Minnie raised her global profile by pre-releasing campaign cuts on her personal Instagram account, engaging with fans. (G)I-DLE recently achieved 1st place on the Chinese KuGou Music Chart with their 8th album ‘We are’ and won the ‘RECORD OF THE YEAR’ award at the ‘ASEA 2025’ awards ceremony in Yokohama, Japan, receiving recognition for their steady growth and musical completeness. Fans and the public are praising Minnie’s fashion sense and musical achievements. Minnie’s participation in Calvin Klein’s campaign and her musical activities are expected to enhance (G)I-DLE’s global influence and recognition.
