Channel A’s dating reality show ‘Heart Pairing’ participant Lee Sang-yoon recently stepped up to directly clarify the suspicions raised about his love-stagram (SNS activities hinting at being in a relationship). On the 21st, Lee Sang-yoon posted a lengthy post on his Instagram story, drawing a line that the rumors surrounding him are not true. He firmly stated that the rumors are completely false and that he has never been in a romantic relationship with the person mentioned. Lee Sang-yoon emphasized that “there is still no truth to the dating rumors” and urged to refrain from baseless accusations. The rumors originated from online communities claiming that Lee Sang-yoon was dating a woman and continued the relationship even during the filming of the show. This was supported by similar photos taken in the same location and similar SNS posts, leading to the emergence of the term ‘love-stagram.’ Lee Sang-yoon warned, “I am considering legal action against the dissemination of false information and malicious accusations,” showing a firm stance. ‘Heart Pairing’ has been gaining attention as a new variation of dating reality shows, where young men and women lIVE together for a month to explore the possibility of a romantic relationship. As relationships and emotions between participants are sensitIVE, the personal lIVEs of the participants affect the overall flow of the program. Therefore, Lee Sang-yoon’s clarification this time is interpreted as an issue that goes beyond a simple incident, touching on the credibility of the program.