Transcending generations with its touching story… Why is the musical ‘Aladdin’ resonating in Korea now?

The successful musical ‘Aladdin’ in Korea is touching the audience as it celebrates the 10th annIVErsary of its Broadway premiere. The premiere that started in Seoul in November 2023 has continued its success for 6 months, and will conclude on June 22 at the Charlotte Theater in Songpa-gu, Seoul. Following that, on July 11, it will begin its final journey at the Dream Theater in Busan. ‘Aladdin’ is not just a simple import of a foreign musical; it is a representatIVE case showing how global content can respect and localize regional culture through audience-tailored translations, subtitles, emotional adjustments tailored to Korean sentiments, and the performances of top domestic actors. According to the Performing Arts Integrated Information Network, as of May 2025, it has set a record as the top musical in terms of popularity, proving both popularity and artistic quality simultaneously. Audience members who watched the performance showed high satisfaction with the spectacular stage production, and the flying carpet scene in ‘A Whole New World’ in particular receIVEd praise as the “pinnacle of stage technology.” The music of the piece also acted as a key element that captivated the audience, with familiar OSTs from the Disney original such as ‘Friend Like Me’ and ‘Arabian Nights’ composed by Alan Menken, enhancing the emotional impact through lIVE performances and smoothly guiding the transitions and emotional immersion of each scene. The vitality of the actors who breathed life into the characters was also prominent, and the original Broadway production team, who went through auditions and practice sessions together, did not spare their praise for the Korean actors, evaluating them as “world-class.” The inclusivity of being a work that “can be enjoyed by anyone” serves as another foundation for its success, as it presents a story that resonates with people of all ages in a modern stage language, making it possible for a generational success. The remaining Seoul performances will only last for 4 weeks, and the Busan performances are targeting the summer peak season by opening ticket sales on May 22, aiming for new records of success.