SM Entertainment (hereinafter SM) successfully wrapped up its global concert brand ‘SMTOWN LIVE’ in Mexico City and LA. ‘SMTOWN LIVE 2025′ kicked off on the 9th in Mexico City at Estadio GNP Seguros and on the 11th in LA at Dignity Health Sports Park, marking the beginning of the global tour. The vibrant stage, where diverse music and performances of SM artists came together, captivated the global audience. This performance, commemorating SM’s 30th anniversary, was the first SMTOWN LIVE held in Mexico and the first in LA in about 15 years, drawing attention from local fans and filling the venue with pink hues. Artists such as TVXQ, Super Junior, SHINee (Key, Minho), EXO (Suho, Chanyeol, Kai), Red Velvet (Irene, Seulgi, Joy), NCT 127, NCT DREAM, WayV, aespa, RYEOWOOK, NCT WISH, HATFELT, DEAR ALICE, SMTR25, and more, trusted and beloved SM artists, took the stage, unfolding a fantastic 4-hour-long performance filled with fans’ enthusiastic cheers and responses throughout. The concert began with TVXQ’s ‘Rising Sun’ and continued with passionate stages showcasing hit songs from each group and solo artists. Additionally, the new addition of Kai and HATFELT further highlighted the success of the concert. Finally, all artists came together on stage, singing the symbol and masterpiece of ‘SMTOWN LIVE,’ ‘Light,’ engaging closely with the audience, conveying gratitude, and warmly completing the concert’s finale. After the successful shows in Mexico City and LA, ‘SMTOWN LIVE 2025’ will continue the heat of the global tour in London on June 28th.