Global IP powerhouse SLL’s label studio SLAM (CEO Yoon Hyun-jun) has confirmed Lee Hyori as the MC for the new makeup survival program “” produced by SLL (www.sll.co.kr).
“” (planned by Yoon Hyun-jun, directed by Shim Woo-jin) is the world’s first full-scale makeup survival program featuring top domestic artists representing K-Beauty, as well as famous makeup experts and rising beauty creators active overseas. In particular, Lee Hyori, a recognized beauty icon in South Korea who has led various trends, has joined as the main MC, raising expectations even higher. Since her debut, Lee Hyori has established herself as an icon leading trends not only in music but also in the beauty industry with her unique style.
The new makeup survival program “” has garnered hot interest from makeup artists and creators both domestically and internationally since its production began, leading to a surge in applications for participation. The recently confirmed lineup of top-tier participants includes celebrity makeup artists, global beauty influencers, and emerging creators from various fields. Through this, it is expected to further enhance the global status of K-Beauty by closely engaging with beauty fans worldwide.
Meanwhile, SLL’s label studio SLAM, based on its experience producing various genres of content such as “” and “” series, made a leap as a global production company by successfully launching Netflix’s “” last year. This “” is also expected to be an opportunity to showcase the excellence and creativity of Korean makeup artists to the world beyond a simple competition.
“” is scheduled to meet viewers worldwide through major domestic and international platforms in the second half of 2025.