KiiiKiii made a strong first impression in the K-POP scene through successful pre-debut activities. On the 16th of last month, KiiiKiii announced a dazzling start by pre-releasing the music video of ‘I DO ME’, the title track of their debut album ‘UNCUT GEM’. This music video showcased KiiiKiii’s charm with a free concept capturing the great outdoors, addictive music, and members’ strong individual vocals. It caused a sensation by attracting a hot response immediately after its release, and rose to the top of the domestic YouTube trending videos in just 12 hours. Following this, they expanded their influence both domestically and internationally, such as climbing to the top of the QQ Music and Line Music charts, and being featured in the Hollywood Reporter. KiiiKiii then left another strong impression with the music video for ‘DEBUT SONG’, a track from ‘UNCUT GEM’. This music video evoked nostalgia with its unique effects and retro subtitles, and the vivid charm of celebrating their debut gave viewers a pleasant shock. KiiiKiii also dominated various communities and SNS, showing overwhelming topicality. In addition, KiiiKiii’s activities did not stop in music shows and various contents. Their first radio debut was also successful, and they showed a strong presence day by day, decorating the cover of prestigious domestic fashion magazines and 10 Magazine USA, the first K-POP group to do so before their official debut. Recently, they boasted noticeable power despite being pre-debut, ranking first in the new idol brand reputation in March 2025 and eighth in the girl group brand reputation. KiiiKiii continued to show an upward trend by recording the highest 4th place in the Melon Hot 100 chart with the pre-released ‘I DO ME’. They are expected to continue to surprise more people with KiiiKiii’s unique charm, and they are expected to bring joy to the music industry by releasing their first debut mini album ‘UNCUT GEM’ on the 24th.
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