To discover the next generation of boy group members to debut in the United States, HYBE has embarked on a partnership with Bang Si-hyuk, Scooter Braun, and Ryan Tedder to establish a new boy group production project. They are recruiting participants aged 13 to 23 through the audition’s official website, with attention drawn to Bang Si-hyuk’s K-pop methodology and Ryan Tedder’s abilities. They have expressed their determination to maximize success in the music industry through the launch of a new boy group, and have demonstrated the potential for success in the mainstream U.S. market through the success of KATSEYE.