Kakao Entertainment’s flagship global IP, “Itaewon Class,” will be adapted into a musical for the first time in the world, starting in Japan. Popular singer and actor Kouta Kinozumi will take on the lead role, with a talented creative team including Lee Hee-joon and Helen Park. Following the immense domestic success of “Itaewon Class,” this global expansion into Japan and Taiwan has garnered significant attention. The success of the musical adaptation of “Itaewon Class” showcases the value and potential of various IPs, paving the way for the discovery of more IPs to further enrich the entertainment experience.